About

Daniel Fraga

Software Developer focused on building reliable, performant systems and clean user experiences. I combine technical precision with a product-minded approach to deliver practical, scalable solutions.

On the side, I'm building FSHE: a structured CRO system that maps cognitive strategies to the customer's funnel stage. It's designed to help DTC brands and SaaS products move beyond guesswork and apply behavior-driven optimizations with clarity and precision.