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Thoughts on engineering, product, and the craft of building digital systems.
2025-05-04T00:00:00.000Z
ICP and the Activation Metric: The Only Two Numbers That Matter Early
Before you build funnels, run ads, or hire a sales rep — get these two things right. Everything else is noise.
Read article →2025-04-15
Building Scroll Experiences with GSAP
How I use GSAP ScrollTrigger to create cinematic scroll-driven animations that feel native and performant.
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